News

Hövding 4 enters the Benelux with Action Sports SRL
AI-manipulated image (temporary product rendering). Source: iSi Wearables; AI edit: wemakestories iSi Wearables appoints leading Belgian distributor as exclusive Benelux partner ahead of the fall 2026 launch of Hövding 4. A new chapter for cycling protection in Belgium, the Netherlands and Luxembourg June 3rd 2026, Vienna/Liège – iSi Wearables, the innovation unit behind Hövding and part of the Austrian iSi Group, announces a new distribution partnership with Action Sports SRL, a leading value-added distributor for premium bike and e-mobility brands in the Benelux region. Action Sports SRL will act as... Read more...
Hövding returns to Denmark with largest cycling retailer Fri BikeShop
Source: Fri BikeShop Denmark’s largest cycling retail chain Fri BikeShop confirms Hövding 4 for fall 2026 as demand for the iconic airbag for urban cyclists continues across the market. A strong retail signal ahead of the return of Hövding 4 May 28th 2026, Vienna/Aarhus – iSi Wearables, the innovation unit behind Hövding and part of the Austrian iSi Group, announces that Fri BikeShop will carry Hövding 4 at selected stores from fall 2026. With close to 100 stores across Denmark and more than four decades of cycling retail expertise, Fri... Read more...
From automotive safety to wearable protection: iSi Wearables readies Europe-wide launch of Hövding 4
As cycling surges across Europe, Hövding returns in autumn 2026 with a new generation engineered by iSi Wearables. Hövding is the airbag for urban cyclists: worn like a collar around the neck, it deploys within 0.1 seconds in the event of an accident. Hövding 4 brings automotive‑grade safety to urban cycling aiming to set a European benchmark for wearable protection. Read more...
iSi Wearables expands its commercial strategy for Hövding with Nordic distribution partner MnO
iSi Wearable Safety GmbH continues its go-to-market strategy for Hövding 4 – the airbag for urban cyclists. With , a leading Nordic distributor for premium sports, outdoor and lifestyle brands, iSi Wearables has gained a strong partner to support the market launch of Hövding 4 in the Nordic region. MnO will act as the exclusive distributor for Sweden, Norway, Denmark, Finland, and Iceland. A partnership built on strength and trust The partnership with MnO underscores iSi’s ambition to expand its presence across European markets with the support of trusted, regionally... Read more...
The New Generation of the Hövding Airbag for Cyclists
Airbag specialist iSi Automotive develops Hövding 4 as a new benchmark for safety in urban traffic Technological restart for head protection in road traffic: Hövding 4 – a new generation of the innovative airbag for cyclists – developed and manufactured for the first time by an established provider of passive safety systems for the automotive industry. The iSi Group, headquartered in Austria and with a development site in Germany, has transferred the rights and patents of the Hövding brand to its newly founded iSi Wearable Safety division, thus transferring its... Read more...