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Airbag for urban cyclists

Hövding 4 is coming. Cyclist safety rebuilt from the ground up with decades of airbag expertise.

Built by airbag engineers

Cyclist safety, rebuilt from the ground up with decades of airbag expertise.

Hövding uses AI-powered sensors that read your movement 200 times per second — distinguishing a curb hop from a crash. When it detects an accident, the airbag deploys in 0.1 seconds.

Built by iSi Group, world leaders in airbag systems. The same engineering principles that protect millions of drivers, now applied to cyclists.

A collar, not a helmet. Hövding disappears into your outfit and your routine. No bulk, no helmet hair, just invisible protection.

Invisible while you ride.

Ready when it matters.

Hövding is worn around your neck like a collar. Inside, sensors monitor your movement 200 times per second.

If a crash is detected, the airbag inflates in 0.1 seconds, protecting your head and neck.

Automotive grade safety

AI-based detection system

Airbag inflates in 0.1 seconds

Discreet design, style-proof collar

Redesigned with purpose

Hövding 4 - Invisible protection, perfected by leading airbag engineers.


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Tested.

Tested.

A comprehensive validation program has shaped every stage of development — from intensive internal test cycles conducted by iSi Automotive and leading external partners to extensive real-world trials. This rigorous testing approach forms the foundation for CE certification by an independent, accredited notified body and underscores our uncompromising commitment to safety.

Trusted.

Trusted.

Hövding 4 is brought to life by iSi Wearables, part of the Austrian sixth-generation, family-owned global company iSi Group. Developed and produced in close collaboration with iSi Automotive — a trusted partner in the automotive airbag industry — Hövding 4 draws on decades of proven safety expertise, precision engineering, and reliability.

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Transformed.

Transformed.

The outside of Hövding 4 remains familiar, user-friendly, and comfortable, while the inside has been transformed. Engineered using the latest hardware and software technologies, including advanced neuro-based algorithm development, it delivers automotive-grade safety standards for urban cyclists

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Don’t miss the launch

Join the waitlist to be first to know when

Hövding 4 is available.

Frequently asked questions

We answer your most common questions.

Hövding 4 is not a helmet. Hövding 4 is an airbag for urbans cyclists. It is worn around your neck as a collar. Inside are sensors that monitor your movement 200 times per second. If a crash is detected, the airbag inflates in 0.1 seconds, protecting your head and neck against impact and rotational violence.

iSi Wearables, part of iSi Group, is the owner of the Hövding brand and all associated rights and patents. Together with iSi Automotive – an experienced development partner for automotive airbag systems – the new Hövding 4 is being developed and produced. This collaboration brings decades of expertise in automotive safety technology to the next generation of the airbag for urban cyclists.

Hövding 4 is developed by iSi Wearables, benefiting from iSi Group’s many years of expertise in the development of life-saving airbag systems for the automotive industry. While the outside remains familiar, user-friendly, and comfortable, the inside has been re-engineered using the latest hardware and software technologies, including neuro-based algorithm development.

Hövding 4 is planned for launch during fall 2026.

Hövding 4 will be made available at retail partners in select European countries and across the EU on hovding.com

No, pre-ordering is not available. Please feel free to sign up for updates as we get closer to launch.

In Sweden, the Swedish Consumer Agency temporarily halted sales of Hövding 3 due to concerns regarding its reliability. The company responsible at the time initiated legal proceedings, after which the sales ban was lifted. However, by then the company had already declared bankruptcy, and sales could therefore not be resumed.

The Swedish Consumer Agency raised concerns about whether the product reliably delivered its promised protective effect. iSi Wearables has reviewed these comments and addressed them in the development of Hövding 4.

As iSi Wearables was not involved in the development or production of Hövding 3, we cannot provide a definitive opinion. Based on our current knowledge and the tests and certifications originally conducted, the protective performance of Hövding 3 corresponds to the safety standards defined at the time of its approval.

iSi Wearables was not the manufacturer of Hövding 3 and was not involved in its development or production. Therefore, we are unfortunately unable to advise on, or assume responsibility for, product versions prior to Hövding 4.

Contact

General Inquiries

Questions about Hövding 4? We're here.

Interested in a B2B partnership? Feel free to contact us:

Distribution Partnerships

Interested in retailing Hövding? Contact your regional partner

Nordics:

MnO International AB,

hovding@mno.se

Germany & Austria:

Sports Nut GmbH,

contact@sports-nut.de

Benelux:

Action Sports SRL,

info@actionsports.be

Behind Hövding 4 is iSi Wearable Safety GmbH, part of the Austrian iSi Group—a sixth-generation family business driven by engineering, innovation and research.