About us

Hövding started out in 2005 as a master's thesis by the two founders Anna Haupt and Terese Alstin, who, at the time, were studying Industrial Design at the University of Lund.

The idea of developing a new type of cycle helmet was a response to the introduction of a law on mandatory helmet use for children up to the age of 15 in Sweden, which triggered a debate on whether cycle helmets should be mandatory for adults too. Anna and Terese saw their master's thesis as an opportunity to find out whether it would be possible to develop a cycle helmet that people would be happy to wear – whether they had to or not.

The project resulted in the concept of an airbag helmet, which won Innovationsbron's Ideas Grant. This kick-started the process of developing Hövding into a real product. In 2006 Hövding won the Venture Cup, after which Hövding Sweden AB was founded.

Today Hövding consists of 20 people, each with their own unique expertise, different backgrounds and personalities, inspired by each other and working closely together. We all see the impossible as a trigger and curiousity as a virtue.

Anna Haupt left the company in december 2014 and Terese Alstin left in february 2015.


Our head office is located in Malmö in Sweden. We also have a small branch in Kungälv. The final assembly of Hövding is carried out by Nihon Plast, in China.


If you are interested in working for us, send an e-mail to info@hovding.com


  • 2014 EPO European Patent Office Award (finalist)
  • 2014 European Business Award (finalist)
  • 2013 Epilepsy Innovation Seal of Excellence
  • 2012 D&AD Award
  • 2011 Index: Award "Design to improve life"
  • 2011 Malmö Business Rookie of the Year
  • 2010 SKAPA (finalist)
  • 2008 VinnIP
  • 2007 VinnNu
  • 2007 Öhrlings PWC & LUAB's Innovation Award
  • 2006 Venture Cup
  • 2005 Innovationsbron's Ideas Grant
  • 2005 Ik2 pilot study funding